May 04, 2013
Verizon Lost Elf Storybook
Holiday storybook app for Verizon's 2011 Holiday Campaign
ClientVerizon
GoalTo create a family-friendly holiday mobile experience
RoleInformation architect, interaction designer
AgencyMoxie
AwardsADDY Awards 2012 Silver: Mobile App
Links
Article (the app was seasonal and has since been removed)

We wanted to create something for Verizon Wireless for the holidays that didn’t involve selling more phones. The app was designed with families with young children in mind, and tied into the 2011 Holiday sales campaign.

  • Created holiday and storybook app download flow
  • Designed app functionality flow and experience
  • Storyboarding and narrative integration
  • Worked closely with designers and developers to integrate story with interface